Dinesh Bolla

Dinesh Bolla

Kay Skin

Building a memorable brand presence

Logo Banner
Logo Banner
Logo Banner

CLIENT

Kay Skin

SERVICES

Branding, Logo Design

DATE & YEAR

Jun 11, 2023

Overview


To design a distinctive, elegant, and memorable logo for Kayskin, a premium skincare brand that embodies natural beauty, wellness, and sophistication. The branding will reflect the brand's ethos of delivering high-quality, skin-nourishing products with a touch of luxury.

Brand Overview

Kayskin is committed to promoting radiant, healthy skin by blending science with nature. The brand’s product line includes natural, organic, and dermatologist-tested skincare solutions targeting a modern, health-conscious audience. With a focus on inclusivity, sustainability, and innovation, Kayskin positions itself as a trusted ally in holistic skincare routines.

Target Audience

Demographics:

  • Age: 18–45 years

  • Gender: Primarily female, but inclusive of all genders

  • Location: Urban and semi-urban regions

  • Lifestyle: Health-conscious, eco-friendly, modern, and style-oriented


    Psychographics:

  • Values natural and sustainable products

  • Seeks luxurious yet affordable skincare

  • Looks for a brand that mirrors their personality: simple, refined, and confident

Business Card
Business Card
Business Card
Design Mockup
Design Mockup
Design Mockup
Mockup
Mockup
Mockup

Logo Design Requirements

  1. Style:

    • Minimalist yet sophisticated

    • A blend of modern and organic aesthetics

    • Timeless design to stay relevant


  2. Color Palette:

    • Earthy tones (e.g., beige, terracotta, olive green) to emphasize natural ingredients

    • Touches of metallics (gold or silver) for a luxurious feel

    • Soft pastels for a clean and approachable vibe


  3. Typography:

    • Elegant serif fonts or sans-serif fonts with rounded edges

    • Clean, legible, and versatile for various applications


  4. Imagery/Symbolism:

    • Nature-inspired elements (e.g., leaves, flowers, or abstract waves)

    • Subtle nods to skin (smooth textures, curves)

    • Iconic yet simple design for easy recognition


  5. Versatility:

    • Adaptable to different mediums (packaging, social media, website, print)

    • Scalable for small labels to large banners


Mockup
Mockup
Mockup
Logo Mockup
Logo Mockup
Logo Mockup

Deliverables

  1. Primary Logo: The main design to be used across all branding materials.

  2. Secondary Logo: A simplified version for compact spaces or subtle branding.

  3. Logo Variations:

    • Monochromatic versions (light and dark)

    • Transparent background files

  4. Brand Guide:

    • Guidelines on color codes, typography, and logo usage.

    • Mockups for application on packaging, social media, and merchandise.

Timeline

  • Phase 1: Research and Concept Development (2 weeks)

  • Phase 2: Initial Design Drafts and Feedback (1 week)

  • Phase 3: Finalization and Deliverables (1 week)

Outcome

A bespoke logo that encapsulates the essence of Kayskin, enhancing its visual identity and creating a lasting impression in the competitive skincare market.

Next work

Next work

Next work